Usability Testing
The business wanted to establish a B2C application to help with the home buying and selling journey. Previous research had identified understanding and tracking the transactional journey from the consumer. The goal of the research was to measure sentiment and interaction design efficacy of the proposed experience, as well as understand experience expectations for the buyers journey.
Methodology
I conducted mixed-methods research utilizing semi-quantitative measurements with usability testing and qualitative interviews with users. A total of seven participants were interviewed with four of the users being first time home buyers.
Impact
1
Sentiment was positive
Consumer overall believe that the app would have been helpful and useful during their home-buying journey
2
Cost calculator was 'delightful'
Consumers enjoyed the cost calculator and were delighted by its ability to estimate their costs based on existing data.
3
Other services needed more work
Outside of the journey tracker, other suggested features and functions required more learnability and explanation